Wow what an incredible idea from Newsweek Magazine. To celebrate the season premiere of Mad Men (which happened last night) they decided to dedicate this weeks magazine to the 1960's/Mad Men. How did they do this you might ask. Well... They designed the front cover to match the Mad Men 60's video but alo the layouts and ads within the magazine to all 'look' like they're from the 60's. Some of the ads were placed in as authentic period ads, but most of the brands created new ones to fit the retro style.
This is simply amazing haha.
“We’ve literally taken a page from Newsweek’s past—recreating the sleek, iconic look of the magazine during the swinging ‘60s, but with all original content. Imagining what a Newsweek website would have looked like, without dropping a tab of acid, was no easy feat. But with a leap of faith (and a single martini), we created an online edition that Don Draper would have toasted. We hope you do too.” Newsweek wrote on its website.
The retro ads feature Bloomingdale’s, British Airways, Estee Lauder, Mercedes-Benz, and even Benetton’s UNhate campaign, among others.
via. Branding Magazine