Originally shared via the Instagram feed of SABER, artist Sever looks have been hard at work on a mural that pays a tongue-in-cheek tribute to other street art giants including, Shepard Fairey, Futura, KAWS, Barry McGee, and Os Gemeos. The mural shows the crew toting a casket branded with the insignia, “STREET ART.” Each persona is seemingly dressed in business attire suits as they cart the oversized casket.
Slayer guitarist Kerry King appears in a new commercial for Jägermeister. The campaign has the tagline 'A Stronger Bond' and it's based around just that. The stronger bond between badass dudes and their worlds. A table of some really hardcore individuals coming together to make this bond of Jägermeister. I've only watched the two videos below and it's good so far! Good idea, the execution could be little more impactful but it's a step forward to keep pushing what the brand is.
In this hard covered book by French publishers Flammarion, historian and watchmaking expert Dominique Flechon takes readers through an illustrated history of timepieces, expounding on the origins of horology, its major breakthroughs over time and how these discoveries have related to the development of science and society. It features a foreword by Franco Cologni, chairman of the Cultural Council of the Fondation de la Haute Horlogerie, and will be presented in the United States at a special event in New York in early May. The book is now available for purchase at Amazon.
On April 27th, The Seventh Letter and Neff Headwear presented “SESAME STREET” at Known Gallery, an exhibition dedicated to the children’s television show, benefiting City of Hope’s Department of Pediatrics. It was basically a second rendition of MOCA’s Art in the Streets, except tied to a more casual, buoyant theme. Pretty cool to see street art’s biggest and best all come under the Sesame Street umbrella, interpreting the popular characters and elements that we grew up with.
I absolutely love these Sesame Street pieces. I wish I could get my hands on Elmo lift up his costume to show a sleeve tattoo, RAD. And Bobby Hundreds is rocking a killer t-shirt as well. Can't wait to see Refused play in Toronto!
OCAD University’s class of 2012, an eclectic mix of more than 550 graduating students working in 12 undergraduate programs, will exhibit work from a broad spectrum of disciplines, ranging from drawing and painting, printmaking, photography, criticism and curatorial practice, integrated media and sculpture/installation in the Faculty of Art; to advertising, environmental, industrial and graphic design, illustration and material art and design (jewellery, fibre and ceramics) in the Faculty of Design. This year’s show will transform the university’s main building and the Sharp Centre for Design, in Toronto, into the university’s biggest exhibition of the year. The show runs from May 3 to 6, with special opening ceremonies on the first evening.
I absolutely love this new Nike spot. The write up from Nike about the video states:
The new spot is set in a futuristic landscape and takes fans through an exhibition of next-level speed.
Which is a pretty good description of what you're about to view but definitely doesn't do the video justice. The video is down right RAD.
'Fast is Faster' was directed by acclaimed director Mark Romanek and edited by Kirk Baxter, the recipient of the Academy Award for Film Editing in 2010 and 2011, both of whom have worked with Nike on previous projects over the years.
This is crazy cool. Definitely a different approach and funny since I've been thinking a lot about out of the box vending machines.
It’s happened to every cyclist out there: A flat tire, a loose spoke, or that eerie feeling when your handlebars begin to wiggle and there isn’t a bike store anywhere in sight. Because most casual bikers don’t carry a saddle bag full of tools or have back-up gear handy, any repairs needed on-the-go can quickly grind your ride to a halt. That’s where entrepreneurs Alex Anderson and Chad Debaker’s Bike Fixtation comes in; it is a service kiosk (which just happens to resemble a soda machine) that supplies bikers with basic parts, tools, free air, and services to make just about any repair on the road. Bikers looking to restock on some cycling-friendly snacks can also purchase a few from the same vending machine. The main unit is also paired with a bike rack with just about any tool you could need to put your two-wheeler back together again tethered to it. The lucky riders in Minneapolis, MN’s Uptown Transit Station got the first unit, but with plans to install new kiosks in other major cities, including L.A., Boston, and N.Y.C. in the works, soon you may be turning to one in your bike’s time of need.
Over the past few years companies (mainly fashion or drug related) have been actively celebrating 420. Releasing collab products and unique limited products in honor of the 'special' WEED day. Has anyone else noticed this and also recognized the resistance that their throwing up against the law? It's mostly companies like HUF with their 'Fuck it' attitude that are doing this but still... Our society is continously going towards just letting everyone do whatever they want to do. Not that it's a bad thing, I completely agree with going against the law (subjectively speaking). But really... this video below is just down right hilarious for a fashion/street wear company to release. It's also not the only bong that was dropped from a clothing company.
HUF and Skate Mental wishing you a “Happy 420,” featuring Kristina Rose. Shot & cut by Martin Reigel.
Quiksilver Presents Candide Thovex's first feature-length film FEW WORDS.
This long anticipated movie has finally become a reality for Candide Thovex , while we take a look back at his youth and early days skiing Candide shows you what it took to get to this point in his career, winning X-games gold's and breaking his back before winning the free-ride world tour. Now embarking on a mission spending 2 winters and summers filming and traveling over the world to get the best conditions possible Matt Pain and crew have captured Candide in his element and the stunning nature surrounding.
Few Words will Premier in October in Paris with a world tour to follow in a city near you.
Stussy Tribe designer Raif Adelberg has been hard at work on Stussy Canada’s new exhibition “Deadboys Clubhouse,” set to be opening very soon. As seen in the video, the exhibition includes a highly limited capsule collection containing a small series of T-shirts, fleece, two skateboard decks, and a Canadian handmade knit jacket. However, you’ll have to swing by the Stussy Toronto Chapter starting on April 28 to pick up a piece.
Stussy Toronto Chapter 431 Richmond St. West Toronto, ON M5V1X9 Canada
Combining and old school game and Parisian drivers (which, as shown, will do anything to get a parking space) agency Ogilvy made this super cool interactive ad for Ford’s Active Park Assist technology. The screen is actually a giant pinball machine and there were censors installed on the front and back of the cars next to the free parking space beneath it. So, the more the people bumped into the cars, the higher the score was. But what happens when you reach the high score and get the title of ‘worst driver’? Check it out below:
Popout
This is such a rad idea! The fact that the extra ball was a new Ford that completely showed up that dudes parking job. I wonder if he got to take home the car though? Probably not but regardless what a way to show how good the Active Assist Park feature is in the new Ford's. Again, such a rad idea, I love it!
Professional BMX rider Nigel Sylvester and sponsor Beats by Dre pair up to present a look into one of Europe’s most notable urban playgrounds: Barcelona. Sylvester makes quick work of the landscape in this four-minute film from the idyllic Barcelona streets cutting to further footage from back home in America, focused on little else aside from the task at hand and his own soundtrack. The video cleverly mixes in the city’s natural sounds – construction and chatter – with the music on Sylvester’s headphones as the 25-year-old impresses without missing a beat.
Waiting for Lightning is a feature length documentary film about skateboarding legend Danny Way. Directed by Jacob Rosenberg, Waiting for Lightning delves into Danny’s life story and the progression of the sport that he is a part of.
Defining a brand by what it is not is as important as defining what it is. New mobile network brand 48, created by O2 in Ireland, is singular in stating clearly who they’re after and suggesting you move along and try another brand if you’re outside those parameters. 48, the number of months between the ages of 18 and 22, is aimed solely at Millennials in that range.
48 blatantly sets itself up as an aspirational rite of passage, a club to which you’re granted membership if you meet the criteria. So rather than simply buy mobile phone credits, customers pay a monthly “membership” fee of 10 euros (which includes unlimited calls to a mobile network but only 20 minutes of landline calls, since “landlines are for losers”). It is a brand that lives completely online—there are no shops or call centers, and they say with a wink, “You are big enough now to get them on the website, aren’t you?”—so costs are cut, and savings are passed onto the young consumers.
The slick advertising promotes an “I don’t give a fuck” attitude, and there’s a strong focus on the sexual escapades that 18-22s embark on. 48 sets itself up as a club that understands your specific state of mind at this specific time, and it wants to help you go conquer, explore, exploit before facing the seriousness of life. And when that becomes inevitable, O2 will surely give 48 customers plenty of incentives to transition to the company’s other offerings. So 02 is not only capturing a specific market share but striking up a relationship that can evolve as the customers’ needs change.
Well here's a sick box design for the launch of the Nike SB Team Edition 2. This was produced obviously congratulating Grant Taylor on his Skater of the Year award! This is awesome, I'm looking for the day where I can do a custom wood box, hopefully its coming soon. Check the photos below!
Excuse my lack of updates on the site but I just spent the weekend in New York City milling about and such. One thing that I did notice was a shit load of ads for Stella Artois and how their 'Pint Glass' is not a glass but 'A Chalice'. Looking around the web today in the midst of getting everything sorted out at my new job (TraffikGroup), I came across this wicked post on Newcastle Beer.
I actually didn't notice this throughout Manhattan but wow this is amazing. Check out the image above to see the OOH approach that Newcastle took to 'pick' on Stella. And below are even more amazing spots. Peep it...
According to a Droga5 spokesperson:
“Newcastle’s heritage, its founder, hometown and brewing process are all fair game. … It’s beer advertising without all the bollocks that usually comes with beer advertising.”
Three commercials were created as a part of this mild. Take a look, and tell us what you think about them in the comment area below:
