Collective Arts

Leading the Creative Dept. at Collective Arts, I’ve had the pleasure of working on a multitude of projects from our masterbrand campaign Drink Creatively to the re-design of our packaging design systems across brewing, distilling and cannabis sectors. The following projects are select highlights from day to day.

Drink Creatively

At Collective Arts we believe that a creative world is a better world. Art, creativity and community is at the heart of what we do, and we’re proud to use our packaging to showcase the talents of artists from around the world. Our latest (and first) ad campaign had a goal to tell our masterbrand message in an unconventional way. We invited the world to Drink Creatively through a visual feast for the eyes bringing to life our artists work that have been featured on our beverages.

Music: Foals

Art (in order of appearance): JÆN ∞, Jeremiah Shalo, Nanà Dalla Porta, Sebastian Eisenberg, Alejo R. Romero, Chris Morin, Sam Estrabillo, Ronan Lynam, Amber Claus, Marcela De Bettio Tôrres, Lawren Alicé, Ola Volo, Toby Brunsdon, Daren Lin, Daphna Sebbane, Curiot Tlalpazotl, Mat Miller, Nate Williams

Animation: Studio Feather
Sound Design: Oso Audio
Agency Partner: Sister Merci

Packaging Design

Once leading the craft beer industry with art-forward packaging and obscure branding, we suddenly found ourselves in a market where art was everywhere in a sea of sameness. We challenged ourselves to evolve our brand and our packaging while staying true to our roots of featuring a wide range of ever-changing emerging artists from around the world.

Spirits on the other hand needed to display our brand more prominently for on-shelf visibility and recognition in bars and stores. Another key consideration was to develop a modular design system that would allow us to include new craft spirits into our lineup beyond Gin.

Dieline
Applied Arts

Apparel Design

Transforming Collective Arts merchandise into a full fledge apparel brand. From seasonal drops to artist capsule collections, we design apparel that’s more than just a logo on a tee or hat with help of our great partners at Witly.