L.L.Bean
Founded in 1912, outdoor retailer L.L.Bean challenged us to breathe new life into their brand. We developed an integrated campaign for their fishing category and a branded content series documenting the shared joy we all find in the outdoors.
Together Outside
Tapping into the insight that we all face some psychological angst about trying new things, we developed an episodic content series seeing families overcoming obstacles to getting outdoors with kids. The goal was to inspire all families to get outside, together.
My Role:
Creative Direction
Design
Agency: