Bass Outdoor’s initial product offering deserved more than a static introduction, we produced a 60-second video lookbook for the brand’s fall and winter collection, leaning heavily into the idea that getting outside is no big deal, and that an activity as uncomplicated as jumping off a dock is worthy of celebration. Shorter, category-specific videos built on this theme, while also introducing specific products and technologies. In addition to the video production, we also planned and executed photography shoots to capture lifestyle, ecommerce and product assets for use across the brand platforms.