Beach Skateboard Club is a personal project aimed at uniting local skateboarders in the east end of Toronto through a shared passion for skateboarding and community. The identity design showcases a stacked logotype paired with a custom brand mark that draws inspiration from the iconic lifeguard towers of The Beaches, forming the letter ‘B’.

This project encompasses limited edition apparel, engaging social content, and community meetups, fostering a sense of belonging and camaraderie among skaters.