Botany Energy marked the next chapter in Collective Arts’ expansion beyond beer, building on the success of the Botany lineup that began as sparkling waters, evolved into functional hydration, and ultimately grew into a dedicated energy sub-brand. I led the brand strategy, identity development, and packaging design system, shaping a distinct yet familiar world that felt unmistakably Collective Arts while standing confidently on its own.

The project spanned end-to-end creative leadership, from naming the Botany Energy brand and individual SKUs, to designing a scalable packaging system and curating artwork from emerging artists around the world. The result is a vibrant, art-forward energy brand that balances functionality with creative expression, bringing the spirit of Collective Arts into a fast-moving new category. Botany Energy was one of the final major initiatives I launched while wrapping up my time at Collective Arts.

*All work shown was created while working with Collective Arts. Copyright and trademarks belong to Collective Arts. Work is shown here for portfolio purposes only.