Expanding beyond craft beer and spirits, Collective Arts entered the energy drink space with Wide Eyed Energy, a lineup of naturally caffeinated beverages that balance function with creativity. I led the brand identity and packaging design system, ensuring the product stood out on shelves while maintaining Collective Arts’ signature commitment to art and storytelling. The project included naming strategy, sourcing and directing artists, and designing a dynamic packaging system that brings energy to life.

*All work shown was created while working with Collective Arts. Copyright and trademarks belong to Collective Arts. Work is shown here for portfolio purposes only.