Collective Arts
Drink Creatively
Discipline
Brand Identity
Brand Strategy
Creative Direction
Design
Content
We reimagined and transformed the Collective Arts master brand positioning, paired with creative development to conceptualize an overarching brand concept and tagline. This groundwork led to the creation of their first-ever brand video and content series.
The outcome? A vibrant invitation for the world to Drink Creatively, offering a visual celebration that highlights the artistry and narratives behind both past and present Collective Arts beverages.
Art (in order of appearance): JÆN ∞, Jeremiah Shalo, Nanà Dalla Porta, Sebastian Eisenberg, Alejo R. Romero, Chris Morin, Sam Estrabillo, Ronan Lynam, Amber Claus, Marcela De Bettio Tôrres, Lawren Alicé, Ola Volo, Toby Brunsdon, Daren Lin, Daphna Sebbane, Curiot Tlalpazotl, Mat Miller, Nate Williams
Music: Foals
Animation: Studio Feather
Sound Design: Oso Audio
Agency Partner: Sister Merci
Drink Creatively Content Series
An online video series celebrating those who live and breathe creativity. At Collective Arts, we partnered with artists who exemplify what it means to Drink Creatively, challenge conventions and inspire the world with their endless creativity and unique stories.