Nike
Discipline
Brand Identity
Art Direction
Design
Photographer
Finn O’Hara
With glowing hearts, we see thee rise...
We see the rise in our players and their training. We see the rise in our fans and their excitement for the game. We see the rise in the honour and pride that bring Canadians together. We developed the hero creative, campaign visual centre, social videos, and retail activation.
Nike x Sport Chek Activation
Working with Brooklyn based perceptual artist Michael Murphy, we brought our hero campaign visual to life at point of purchase. This installation launched the World Juniors tournament at the MLSE Sport Chek.